A lead score model is a hypothesis, a guess, a nexus of the decisions you expect your sales, marketing, demand generation teams to make, and shows the priorities of your business. If you’re lacking in qualified leads, you may have a problem with the following: It’s always good to get in a room periodically, takeContinue reading “Lead Score Modelling”
Category Archives: digital marketing
A Year and 6 Feet Apart: Email comparisons from 2019 – 2020
What’s different between Booking.com emails a year apart? See how they’ve dealt with the change in global travel habits from 2019 – 2020
Newsletter as a Business
My first serious attempt at a website included a weekly newsletter that I would send out of Outlook Express (!) with a maximum of 50 people at a time. It was just a weekly wrap of interesting links and design thoughts around the Internet – and I had loads of fun doing it. Since then,Continue reading “Newsletter as a Business”
Oracle Marketing Cloud | 2018 End of Year Review
April Fools Content Marketing
As someone once said, April 1st is the one day of the year that people actually check to see if what they’re being told on the Internet is true. It’s a great day for companies wanting to engage their customers and have a little bit of fun – and while it has in latter yearsContinue reading “April Fools Content Marketing”
Introducing your new brand with email marketing.
Here’s a surefire way for you to lose subscribers and alienate people who have been reading your emails: Change your brand and then introduce the new one really poorly. Here’s an email that I received a few days ago introducing me to a new brand – a brand new brand if you may. As youContinue reading “Introducing your new brand with email marketing.”
Travel & Tourism : How To Make An Email Welcome Series
I’ve been researching the tourism and travel industry’s use of email marketing for the 2 years, and have observed that apart from a few stand outs, the bulk of the industry isn’t doing email marketing well. A statistic that stands out to me when I look at my research is that the average delay betweenContinue reading “Travel & Tourism : How To Make An Email Welcome Series”
Who Owns Your Audience?
The Disney-owned Maker Studios and YouTube have pulled away from PewDiePie, one of the video platform’s most popular stars, after a report that he had posted several videos featuring anti-Semitic imagery. SMH Ouch. PewDiePie’s revenue has just taken a big hit. It’s reported that last year he earned US$15 million, and now that YouTube andContinue reading “Who Owns Your Audience?”
Valentines Day Sadness
A single subject line stood out today. “It’s a holiday you need, not a valentine” At least they’re saying out loud what the others are effectively doing. It has not been a good Valentine’s Day for creativity in the travel & tourism industry.
Horrible Email Preference Centers
Email marketing data can be useful to help target people well, and storing this information in your ESP is easy. But if you don’t know what you’re doing, then you’re really going to be opening yourself up to problems. Marketers use pages called ‘preference centers’ as a way of including the subscriber in the collectingContinue reading “Horrible Email Preference Centers”