2020 Holidays Email Marketing Planning – Shipping Last Dates

In 2020 it’s more important to make sure you’ve got enough time to get products to people after they buy online. Here are some helpful links to get those dates. Australia Australia Post Domestichttps://auspost.com.au/christmas Australia Post Internationalhttps://auspost.com.au/about-us/news-media/important-updates/economy-sea-mail-cut-off-dates-for-christmas-delivery Sendlehttps://try.sendle.com/en-au/christmas United Kingdom Royal Mailhttps://www.royalmail.com/christmas/last-posting-dates#lastpostingdates USA USPS Holidays newshttps://about.usps.com/holidaynews/ UPS Holiday Shippinghttps://www.ups.com/us/en/help-center/shipping-support/days-of-operation-us/holiday-shipping-us.page FedEx https://www.fedex.com/en-us/holiday/last-days-to-ship.html

Father’s Day 2020 – Watching Email Marketing Sends

In a recent watching of book retailers, I plotted email sending behaviour in the lead up to Father’s Day 2020 (in Australia). The main criteria was, if an email had content in it regarding Father’s Day, then it goes on the timeline. It was clear that businesses took very different approaches to marketing for Father’sContinue reading “Father’s Day 2020 – Watching Email Marketing Sends”

Lead Score Modelling

A lead score model is a hypothesis, a guess, a nexus of the decisions you expect your sales, marketing, demand generation teams to make, and shows the priorities of your business. If you’re lacking in qualified leads, you may have a problem with the following: It’s always good to get in a room periodically, takeContinue reading “Lead Score Modelling”

Newsletter as a Business

My first serious attempt at a website included a weekly newsletter that I would send out of Outlook Express (!) with a maximum of 50 people at a time. It was just a weekly wrap of interesting links and design thoughts around the Internet – and I had loads of fun doing it. Since then,Continue reading “Newsletter as a Business”

Travel & Tourism : How To Make An Email Welcome Series

I’ve been researching the tourism and travel industry’s use of email marketing for the 2 years, and have observed that apart from a few stand outs, the bulk of the industry isn’t doing email marketing well. A statistic that stands out to me when I look at my research is that the average delay betweenContinue reading “Travel & Tourism : How To Make An Email Welcome Series”

Who Owns Your Audience?

The Disney-owned Maker Studios and YouTube have pulled away from PewDiePie, one of the video platform’s most popular stars, after a report that he had posted several videos featuring anti-Semitic imagery. SMH Ouch. PewDiePie’s revenue has just taken a big hit. It’s reported that last year he earned US$15 million, and now that YouTube andContinue reading “Who Owns Your Audience?”