A lead score model is a hypothesis, a guess, a nexus of the decisions you expect your sales, marketing, demand generation teams to make, and shows the priorities of your business. If you’re lacking in qualified leads, you may have a problem with the following: Alignment of people. Are people promoting what the sales team […]
Instead of sending emails from Brand X, some businesses send marketing emails using the from as a person’s name. In the pursuit of higher open rates and higher click throughs, this can help to appear more friendly, personal, and encourage consistent reading and opening. It can be a really effective method of communicating – after all, people want to […]
I once met a man who was running a small business in a well-to-do part of town. He imported and sold beautiful homewares from provincial France that you could not find anywhere else in Sydney. After 15 years he had built up a great business that supported his lifestyle and allowed him to live in comfort. It was […]
I’m still relatively new to the corporate environment, and after the last decade or so of running a small business – I’m accustomed to hustling all day to get things done. One of the things that I continue to wonder is, ‘how do large businesses even make any money?’. I don’t ask the question because […]
If you work hard, you’ll make it in the end. This is a hugely popular sentiment online. With entrepreneurism on the up and up, and running a startup being one of the coolest things out there, people continue to latch on to this sentiment for what I think comes across as either a boast that […]
Understand your audience, match what you have with what they want. Surely this isn’t that hard of a concept to work with. It feels like a pretty solid piece of advice, especially if you think about the fact that people buy things that they want. So why is it that so many marketing managers spend […]
« Previously… With my seed funding and more product available I chuffed off to buy myself four more boxes of seeds. We got home shortly after and had a few boxes on the floor. My daughter in her excitement emptied the boxes all over the house – I was almost as excited so a little […]
My brothers and I love the challenge of getting something that we think is valuable and turning it into a sale. For years my oldest brother would scour garage sales, auction sites and other places to find bargains (usually retro) to see if he could turn them into a good dollar. It was a hobby […]
I’m starting a brand new brand – it’s an email marketing services company here in Sydney. I’m calling it Clicky! Here’s a few shots from the brand…
We've posted a great new #ExpertShowcase article on the Community blog – featuring blur Expert @niphal. Make sure you log in & read it! — blur Community (@blurCommunity) March 24, 2014
