Here’s a surefire way for you to lose subscribers and alienate people who have been reading your emails: Change your brand and then introduce the new one really poorly. Here’s an email that I received a few days ago introducing me to a new brand – a brand new brand if you may. As youContinue reading “Introducing your new brand with email marketing.”
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Travel & Tourism : How To Make An Email Welcome Series
I’ve been researching the tourism and travel industry’s use of email marketing for the 2 years, and have observed that apart from a few stand outs, the bulk of the industry isn’t doing email marketing well. A statistic that stands out to me when I look at my research is that the average delay betweenContinue reading “Travel & Tourism : How To Make An Email Welcome Series”