Email marketing cadence in the lead up to Father’s Day (for book selllers) In a recent watching of book retailers, I plotted email sending behaviour in the lead up to Father’s Day 2020 (in Australia). The main criteria was, if an email had content in it regarding Father’s Day, then it goes on the timeline. […]
A lead score model is a hypothesis, a guess, a nexus of the decisions you expect your sales, marketing, demand generation teams to make, and shows the priorities of your business. If you’re lacking in qualified leads, you may have a problem with the following: Alignment of people. Are people promoting what the sales team […]
What’s different between Booking.com emails a year apart? See how they’ve dealt with the change in global travel habits from 2019 – 2020
My first serious attempt at a website included a weekly newsletter that I would send out of Outlook Express (!) with a maximum of 50 people at a time. It was just a weekly wrap of interesting links and design thoughts around the Internet – and I had loads of fun doing it. Since then, […]
I’m not sure I want to go back to an office. We’re not allowed to at the moment and that’s fine with me. People have adapted to not being in person, I don’t have to travel 45min to go 8km in to work – and kids present in a work call isn’t “unprofessional” any more. […]
Although it feels like six years ago, at the beginning of COVID-19 isolation here in Australia, we were looking for some creative ways of engaging with art and culture inside the home. Someone showed us how people were engaging with paintings and artworks by recreating famous pieces with whatever was around the house. It gave […]
