Lead Score Modelling

Lead Score Model

A lead score model is a hypothesis, a guess, a nexus of the decisions you expect your sales, marketing, demand generation teams to make, and shows the priorities of your business.

If you’re lacking in qualified leads, you may have a problem with the following:

  • Alignment of people. Are people promoting what the sales team needs? Have people spoken to each other?
  • Technical implementation of the model. If you need to track behaviours, are those tracking tools set up properly?
  • A change in organisational priorities. Have you reviewed sales and marketing goals? Maybe you’re targeting the wrong things since you last set it up .

It’s always good to get in a room periodically, take a heart beat check and see what’s going on.