Work History

I’ve been in and around digital for years – and I love making. Here’s a few highlights of my work & projects.

Building in 2023…

Hello Martech

Coming Soon: A new offering to the martech community, that’s intended on being a single place to compare and view marketing technology without vendor bias.

2015 – Current
Senior Marketing Strategist, Enterprise

Oracle Marketing Cloud

Designed a lifecycle program that resulted in 3200% ROI.
Managed team and budgets for 24 staff across key marketing professional services account.
Executed over 3,000 digital marketing campaigns worth $200M+ across a team of 75 B2C digital marketers using Oracle Responsys.
Used data & strategic thinking to uncover $4.2M of B2B marketing qualified leads, during a high-profile review of a lead score model, for leading Australian telco using Oracle Eloqua.

2017 – Current
Chief Marketing Officer

Lacewing Creative

Developed and delivered a marketing strategy, ecommerce platform, and marketing automation setup that saw over 21,350 units sold in Australia, UK, USA, Canada and the rest of the world.

2005 – 2015 Director of thriving web development agency

Brown Box Web Development

Over 50 clients across USA, UK, Australia – web development, marketing, and customer experience overhauls of businesses.
Development of Australian first website with trackable donations of physical gifts from giver to recipient city.