After reviewing email from 230 tourism and travel businesses, I found that over 40% of businesses fail to engage customers after subscription. One particular characteristic of this lack of engagement is the way that businesses speak with organisationally centric language by saying ‘thank you’ and abruptly end the customer journey in response to a subscription. WhenContinue reading “Tourism & Travel Email Marketing – Don’t Thank Your Subscribers “
Category Archives: digital marketing
Best Dad Jokes
A little bit of fun here for myself, I just launched a new website called Best Dad Jokes. Collecting some horrible dad jokes, puns and funny stuff from around the web, it’s my latest side project. I quite enjoy little sites like this, the practice that it brings in automation, marketing, and SEO. Here’s aContinue reading “Best Dad Jokes”