This conversation kicked off by an interaction I started on twitter about the use of BIMI and my doubts that it would be effective to improve results in email. I had a great chat with people across the globe, loads of follow up conversations, and there was a real buzz afterwards about the uptake ofContinue reading “Speaker: Email Authentication & BIMI”
Category Archives: digital marketing
2020 Holidays Email Marketing Planning – Shipping Last Dates
In 2020 it’s more important to make sure you’ve got enough time to get products to people after they buy online. Here are some helpful links to get those dates. Australia Australia Post Domestichttps://auspost.com.au/christmas Australia Post Internationalhttps://auspost.com.au/about-us/news-media/important-updates/economy-sea-mail-cut-off-dates-for-christmas-delivery Sendlehttps://try.sendle.com/en-au/christmas United Kingdom Royal Mailhttps://www.royalmail.com/christmas/last-posting-dates#lastpostingdates USA USPS Holidays newshttps://about.usps.com/holidaynews/ UPS Holiday Shippinghttps://www.ups.com/us/en/help-center/shipping-support/days-of-operation-us/holiday-shipping-us.page FedEx https://www.fedex.com/en-us/holiday/last-days-to-ship.html
Father’s Day 2020 – Watching Email Marketing Sends
In a recent watching of book retailers, I plotted email sending behaviour in the lead up to Father’s Day 2020 (in Australia). The main criteria was, if an email had content in it regarding Father’s Day, then it goes on the timeline. It was clear that businesses took very different approaches to marketing for Father’sContinue reading “Father’s Day 2020 – Watching Email Marketing Sends”
Lead Score Modelling
A lead score model is a hypothesis, a guess, a nexus of the decisions you expect your sales, marketing, demand generation teams to make, and shows the priorities of your business. If you’re lacking in qualified leads, you may have a problem with the following: It’s always good to get in a room periodically, takeContinue reading “Lead Score Modelling”
A Year and 6 Feet Apart: Email comparisons from 2019 – 2020
What’s different between Booking.com emails a year apart? See how they’ve dealt with the change in global travel habits from 2019 – 2020
Newsletter as a Business
My first serious attempt at a website included a weekly newsletter that I would send out of Outlook Express (!) with a maximum of 50 people at a time. It was just a weekly wrap of interesting links and design thoughts around the Internet – and I had loads of fun doing it. Since then,Continue reading “Newsletter as a Business”
Oracle Marketing Cloud | 2018 End of Year Review
April Fools Content Marketing
As someone once said, April 1st is the one day of the year that people actually check to see if what they’re being told on the Internet is true. It’s a great day for companies wanting to engage their customers and have a little bit of fun – and while it has in latter yearsContinue reading “April Fools Content Marketing”
Introducing your new brand with email marketing.
Here’s a surefire way for you to lose subscribers and alienate people who have been reading your emails: Change your brand and then introduce the new one really poorly. Here’s an email that I received a few days ago introducing me to a new brand – a brand new brand if you may. As youContinue reading “Introducing your new brand with email marketing.”
Travel & Tourism : How To Make An Email Welcome Series
I’ve been researching the tourism and travel industry’s use of email marketing for the 2 years, and have observed that apart from a few stand outs, the bulk of the industry isn’t doing email marketing well. A statistic that stands out to me when I look at my research is that the average delay betweenContinue reading “Travel & Tourism : How To Make An Email Welcome Series”