If you work hard, you’ll make it in the end. This is a hugely popular sentiment online. With entrepreneurism on the up and up, and running a startup being one of the coolest things out there, people continue to latch on to this sentiment for what I think comes across as either a boast thatContinue reading “The lie of working harder”
Category Archives: business
Understanding your audience
Understand your audience, match what you have with what they want. Surely this isn’t that hard of a concept to work with. It feels like a pretty solid piece of advice, especially if you think about the fact that people buy things that they want. So why is it that so many marketing managers spendContinue reading “Understanding your audience”
Pop up Crop Drop | Bus building a micro business
« Previously… With my seed funding and more product available I chuffed off to buy myself four more boxes of seeds. We got home shortly after and had a few boxes on the floor. My daughter in her excitement emptied the boxes all over the house – I was almost as excited so a littleContinue reading “Pop up Crop Drop | Bus building a micro business”
Pop up Crop Drop | Seed funding for a micro business
My brothers and I love the challenge of getting something that we think is valuable and turning it into a sale. For years my oldest brother would scour garage sales, auction sites and other places to find bargains (usually retro) to see if he could turn them into a good dollar. It was a hobbyContinue reading “Pop up Crop Drop | Seed funding for a micro business”
Best Dad Jokes
A little bit of fun here for myself, I just launched a new website called Best Dad Jokes. Collecting some horrible dad jokes, puns and funny stuff from around the web, it’s my latest side project. I quite enjoy little sites like this, the practice that it brings in automation, marketing, and SEO. Here’s aContinue reading “Best Dad Jokes”
Email Marketing Sydney – Clicky!
I’m starting a brand new brand – it’s an email marketing services company here in Sydney. I’m calling it Clicky! Here’s a few shots from the brand…
Blur: Expert Showcase
Fake it until you make it.
This has got to be one of the stupidest pieces of advice out there. If you’re doing something worth doing, then make sure you know how. If you really can just fake it until you make it then I suspect that: What you’re doing doesn’t really matter, or You’ve got cash to burn, or YouContinue reading “Fake it until you make it.”
The difference between value and marketingspeak.
There’s a big difference between filling your website with marketing talk and communicating value. The time when I often have to explain how things work is during a sales meeting. The potential client doesn’t really know what’s going to happen with a new website, or what to expect. By explaining the different elements involved inContinue reading “The difference between value and marketingspeak.”
Nobody cares about you. That’s the way it should be.
How nonprofits communicate to their supporters. Jen is a mother of two, works hard every day and has a love for her children. One day Jen hears from a charity Help The Kids that there are some other children in need in the world who don’t have the life her family have. In fact theyContinue reading “Nobody cares about you. That’s the way it should be.”