Understanding your audience

Understand your audience, match what you have with what they want. Surely this isn’t that hard of a concept to work with. It feels like a pretty solid piece of advice, especially if you think about the fact that people buy things that they want.

So why is it that so many marketing managers spend so little time working to understand their audience?

Make it blue – I like blue.

So much time is spent on the business side only thinking about the product itself, or even worse divorcing the marketing from the product. It’s not even that people think about the customer. It’s about what the marketing manager likes, colours, words, pictures, personal interest takes a much bigger role than the interests of the customer.