“Giving them technology is like giving a machine gun to a baby” David H. Maister In a speech, “The Problem of Standards” Maister shows incisively how discipline & technology are not enough to ensure successful outcomes of strategy in a business. To get success it must be an unavoidable part of work – through accountability.Continue reading “Why New Things at Work Often Don’t Stick”
Category Archives: business
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The Value of Community at Work
“There is no business excellence without community excellence.” (Tom Peters) Maybe it’s not visibly “productive” but it’s necessary work – spending time to catch up with colleagues. Thanks Brenda Van, Meiko Tajima, Lynda Leiva, Alexandra Jarratt for making a better work community.
How to Find The Value of Automating Work
“If you have to do it more than once, it’s worth automating” is often a phrase that’s spoken – but I find not really taken to heart in workplaces. There’s any number of reasons that automation isn’t executed (and I think as a result innovation) in workplaces: The way to find the value of anContinue reading “How to Find The Value of Automating Work”
Fun with micro-brands: Liquid Metal
This year – my family and I started being a bit more focussed in ‘joint time’ around a little thing we’d been doing inadvertently for a few years – collecting coins. So much so we’d go to the bank to get change, and rumble through it to look for interesting or rare coins. One timeContinue reading “Fun with micro-brands: Liquid Metal”
How to Surprise & Delight Your Customers
So I bought my wife a gift of apple flour recently, and it came in a bag which I gave it to her. Unusual gift? Yeah – fun food stuff to be creative with. She loved it, but when she opened it had cobwebs inside and I thought, “Oh, that’s probably something the company wantsContinue reading “How to Surprise & Delight Your Customers”
Lead Score Modelling
A lead score model is a hypothesis, a guess, a nexus of the decisions you expect your sales, marketing, demand generation teams to make, and shows the priorities of your business. If you’re lacking in qualified leads, you may have a problem with the following: Alignment of people. Are people promoting what the sales teamContinue reading “Lead Score Modelling”
Oracle Marketing Cloud | 2018 End of Year Review
How to Introduce The Person Sending Your Emails
Instead of sending emails from Brand X, some businesses send marketing emails using the from as a person’s name. In the pursuit of higher open rates and higher click throughs, this can help to appear more friendly, personal, and encourage consistent reading and opening. It can be a really effective method of communicating – after all, people want toContinue reading “How to Introduce The Person Sending Your Emails”
Small Business Email Marketing – A Cautionary Tale
I once met a man who was running a small business in a well-to-do part of town. He imported and sold beautiful homewares from provincial France that you could not find anywhere else in Sydney. After 15 years he had built up a great business that supported his lifestyle and allowed him to live in comfort. It wasContinue reading “Small Business Email Marketing – A Cautionary Tale”
A quicker way to navigate your job
I’m still relatively new to the corporate environment, and after the last decade or so of running a small business – I’m accustomed to hustling all day to get things done. One of the things that I continue to wonder is, ‘how do large businesses even make any money?’. I don’t ask the question becauseContinue reading “A quicker way to navigate your job”