Instead of sending emails from Brand X, some businesses send marketing emails using the from as a person’s name. In the pursuit of higher open rates and higher click throughs, this can help to appear more friendly, personal, and encourage consistent reading and opening. It can be a really effective method of communicating – after all, people want to […]
According to the 2016 Sensis eBusiness Report, only 35% of small & medium businesses in Australia “…promote the business using email marketing”. The report measures technology use within 1000 small and medium business in Australia, showing historic, existing, and projected numbers for the year ahead. Contrasting with what I think is an extremely low number, the use of social media to promote […]
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"Your client's personal preference is of no concern" Designers – do you agree? — Andrew Beeston (@niphal) January 6, 2014
