Dear Brands, Have you tried sending some emails with a very simple plain text approach? It could work. I’ve done it a bunch of times – in fact, I send plain text every day and my recipients love it. I give them a straight forward subject line, nothing tricky so they know what’s inside the email. Then IContinue reading “Playing with a plain text play.”
Category Archives: writing
How to Introduce The Person Sending Your Emails
Instead of sending emails from Brand X, some businesses send marketing emails using the from as a person’s name. In the pursuit of higher open rates and higher click throughs, this can help to appear more friendly, personal, and encourage consistent reading and opening. It can be a really effective method of communicating – after all, people want toContinue reading “How to Introduce The Person Sending Your Emails”
The difference between value and marketingspeak.
There’s a big difference between filling your website with marketing talk and communicating value. The time when I often have to explain how things work is during a sales meeting. The potential client doesn’t really know what’s going to happen with a new website, or what to expect. By explaining the different elements involved inContinue reading “The difference between value and marketingspeak.”
7 ways to start an article…
I get so bored with myself when I’m writing, so I’m in searching for something new to help me write. Here’s a list of ways to start sentences because it’s always good to have lists to look up. Start with a question Will U2’s new album be launched with the same problems the last oneContinue reading “7 ways to start an article…”