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Andrew

Andrew loves making things. After 10 years making websites and growing his business Brown Box, he now manages some of Australia's biggest corporations as they communicate with their customers through email through Oracle Marketing Cloud. Twitter | LinkedIn

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Playing with a plain text play.

Dear Brands, Have you tried sending some emails with a very simple plain text approach? It could work. I’ve done it a bunch of times – in fact, I send plain text every day and my recipients love it. I give them a straight forward subject line, nothing tricky so they know what’s inside the email. Then I […]

How to Introduce The Person Sending Your Emails

Instead of sending emails from Brand X, some businesses send marketing emails using the from as a person’s name. In the pursuit of higher open rates and higher click throughs, this can help to appear more friendly, personal, and encourage consistent reading and opening. It can be a really effective method of communicating – after all, people want to […]

The difference between value and marketingspeak.

There’s a big difference between filling your website with marketing talk and communicating value. The time when I often have to explain how things work is during a sales meeting. The potential client doesn’t really know what’s going to happen with a new website, or what to expect. By explaining the different elements involved in […]

7 ways to start an article…

I get so bored with myself when I’m writing, so I’m in searching for something new to help me write. Here’s a list of ways to start sentences because it’s always good to have lists to look up. Start with a question Will U2’s new album be launched with the same problems the last one […]

Andrew Beeston

Digital & email marketing professional

Hi, I'm Andrew Beeston - apart from my day job I'm currently thinking about email marketing in the travel and tourism industry.

To help me create new ideas and engage in the practice of my profession, I write something fresh every day about email marketing, and observations of emails in my inbox.

hear from you if you have any reaction to anything I post here.

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