The difference between value and marketingspeak.

There’s a big difference between filling your website with marketing talk and communicating value. The time when I often have to explain how things work is during a sales meeting. The potential client doesn’t really know what’s going to happen with a new website, or what to expect. By explaining the different elements involved inContinue reading “The difference between value and marketingspeak.”

One amazingly simple thing that your nonprofit should do.

“Five things that Oxfam are doing that your non-profit should be doing too” goes the headline. “Six amazing social media tips from World Vision,” you see tweeted. You go, read the post. You have a look at all the amazing things that people are doing on social and with their websites. It is amazing. ItContinue reading “One amazingly simple thing that your nonprofit should do.”