How to Introduce The Person Sending Your Emails

Instead of sending emails from Brand X, some businesses send marketing emails using the from as a person’s name. In the pursuit of higher open rates and higher click throughs, this can help to appear more friendly, personal, and encourage consistent reading and opening. It can be a really effective method of communicating – after all, people want toContinue reading “How to Introduce The Person Sending Your Emails”

The difference between value and marketingspeak.

There’s a big difference between filling your website with marketing talk and communicating value. The time when I often have to explain how things work is during a sales meeting. The potential client doesn’t really know what’s going to happen with a new website, or what to expect. By explaining the different elements involved inContinue reading “The difference between value and marketingspeak.”