Playing with a plain text play.

Dear Brands,

Have you tried sending some emails with a very simple plain text approach? It could work.

I’ve done it a bunch of times – in fact, I send plain text every day and my recipients love it.

  • I give them a straight forward subject line, nothing tricky so they know what’s inside the email.
  • Then I write in an honest and open way so they know exactly what I’m talking about.
  • It is a very familiar approach, because they receive a lot of emails in plain text.
  • They sometimes even answer me, because I’m sending from a real person.

The best thing of all? They read it – and communication has occurred.