Subscribed: 22nd August 2023First email: 25th August 2023 – 3 days after subscription (average 1.2 days) Timeline Of First 3 Marriott Bonvoy Emails The Highs, Lows, and Buffalos The high: The email is clear in what to expect, and shows you visually what other emails you will find coming to you soon. The low: FromContinue reading “Hotel Email Lifecycles: Marriott Bonvoy Onboarding Email Program”
Category Archives: marketing automation
How to Find The Value of Automating Work
“If you have to do it more than once, it’s worth automating” is often a phrase that’s spoken – but I find not really taken to heart in workplaces. There’s any number of reasons that automation isn’t executed (and I think as a result innovation) in workplaces: The way to find the value of anContinue reading “How to Find The Value of Automating Work”
Do this to achieve 20% better digital marketing results
Now here’s a claim. “Gartner found CMOs utilising 70% of their martech stack’s capabilities were achieving 20% better marketing return on investment than their peers.” To be fair, I can see there’s a correlation but it’s not a causal relationship I don’t think. A couple of things that strike me on this.
Lead Score Modelling
A lead score model is a hypothesis, a guess, a nexus of the decisions you expect your sales, marketing, demand generation teams to make, and shows the priorities of your business. If you’re lacking in qualified leads, you may have a problem with the following: It’s always good to get in a room periodically, takeContinue reading “Lead Score Modelling”
A Year and 6 Feet Apart: Email comparisons from 2019 – 2020
What’s different between Booking.com emails a year apart? See how they’ve dealt with the change in global travel habits from 2019 – 2020
Newsletter as a Business
My first serious attempt at a website included a weekly newsletter that I would send out of Outlook Express (!) with a maximum of 50 people at a time. It was just a weekly wrap of interesting links and design thoughts around the Internet – and I had loads of fun doing it. Since then,Continue reading “Newsletter as a Business”
Oracle Marketing Cloud | 2018 End of Year Review
April Fools Content Marketing
As someone once said, April 1st is the one day of the year that people actually check to see if what they’re being told on the Internet is true. It’s a great day for companies wanting to engage their customers and have a little bit of fun – and while it has in latter yearsContinue reading “April Fools Content Marketing”