“Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.” Barry Schwartz, The Paradox of Choice: Why More Is Less TLDR; I increased my unique click throughs by up to 60% (and 11% in long term) when IContinue reading “Increase Email Engagement Through Binary Choices”
Category Archives: digital marketing
How to Find The Value of Automating Work
“If you have to do it more than once, it’s worth automating” is often a phrase that’s spoken – but I find not really taken to heart in workplaces. There’s any number of reasons that automation isn’t executed (and I think as a result innovation) in workplaces: The way to find the value of anContinue reading “How to Find The Value of Automating Work”
Do this to achieve 20% better digital marketing results
Now here’s a claim. “Gartner found CMOs utilising 70% of their martech stack’s capabilities were achieving 20% better marketing return on investment than their peers.” To be fair, I can see there’s a correlation but it’s not a causal relationship I don’t think. A couple of things that strike me on this.
Speaker: IT News / Red Sift – Email Security & BIMI
I had a fantastic chat with Brian Westnedge at Red Sift & Nate Cochrane at iTnews Australia discussing BIMI, email security, and how getting your logo next to your marketing email can really improve results across your campaigns. Recent news that Gmail is rolling out authenticated brand logos is big news for marketers. There’s aContinue reading “Speaker: IT News / Red Sift – Email Security & BIMI”
Speaker: APAC Industry Leaders: Email Communications Strategy, Looking forward to 2022
Providing value, nurturing relationships. Maintaining relevance & your place in the inbox. How to adapt communications from lessons learned in 2020? I had a fantastic panel chat with Nerida Cook (Marketing Cloud Practice Lead – Australia, Bluewolf), Nhan Tran (Senior Customer Success Manager, Validity), and Bryan Dobson (co-Founder, Bower House Digital) around the future ofContinue reading “Speaker: APAC Industry Leaders: Email Communications Strategy, Looking forward to 2022”
Speaker: Email Authentication & BIMI
This conversation kicked off by an interaction I started on twitter about the use of BIMI and my doubts that it would be effective to improve results in email. I had a great chat with people across the globe, loads of follow up conversations, and there was a real buzz afterwards about the uptake ofContinue reading “Speaker: Email Authentication & BIMI”
2020 Holidays Email Marketing Planning – Shipping Last Dates
In 2020 it’s more important to make sure you’ve got enough time to get products to people after they buy online. Here are some helpful links to get those dates. Australia Australia Post Domestichttps://auspost.com.au/christmas Australia Post Internationalhttps://auspost.com.au/about-us/news-media/important-updates/economy-sea-mail-cut-off-dates-for-christmas-delivery Sendlehttps://try.sendle.com/en-au/christmas United Kingdom Royal Mailhttps://www.royalmail.com/christmas/last-posting-dates#lastpostingdates USA USPS Holidays newshttps://about.usps.com/holidaynews/ UPS Holiday Shippinghttps://www.ups.com/us/en/help-center/shipping-support/days-of-operation-us/holiday-shipping-us.page FedEx https://www.fedex.com/en-us/holiday/last-days-to-ship.html
Father’s Day 2020 – Watching Email Marketing Sends
In a recent watching of book retailers, I plotted email sending behaviour in the lead up to Father’s Day 2020 (in Australia). The main criteria was, if an email had content in it regarding Father’s Day, then it goes on the timeline. It was clear that businesses took very different approaches to marketing for Father’sContinue reading “Father’s Day 2020 – Watching Email Marketing Sends”
Lead Score Modelling
A lead score model is a hypothesis, a guess, a nexus of the decisions you expect your sales, marketing, demand generation teams to make, and shows the priorities of your business. If you’re lacking in qualified leads, you may have a problem with the following: Alignment of people. Are people promoting what the sales teamContinue reading “Lead Score Modelling”
A Year and 6 Feet Apart: Email comparisons from 2019 – 2020
What’s different between Booking.com emails a year apart? See how they’ve dealt with the change in global travel habits from 2019 – 2020