Speaker: IT News / Red Sift – Email Security & BIMI

I had a fantastic chat with Brian Westnedge at Red Sift & Nate Cochrane at iTnews Australia discussing BIMI, email security, and how getting your logo next to your marketing email can really improve results across your campaigns.

Recent news that Gmail is rolling out authenticated brand logos is big news for marketers. There’s a window *now* to get an early mover advantage before everyone else is doing it.

For enterprise businesses it will require planning, and a whole of business execution to safely manage the sending domain updates for security, however looking forward the outcomes will be worth it – along with the possible future applications (the domain itself is being validated, so it doesn’t have to be restricted to email only.