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Andrew

Andrew loves making things. After 10 years making websites and growing his business Brown Box, he now manages some of Australia's biggest corporations as they communicate with their customers through email through Oracle Marketing Cloud. Twitter | LinkedIn

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Lead Score Model

Lead Score Modelling

A lead score model is a hypothesis, a guess, a nexus of the decisions you expect your sales, marketing, demand generation teams to make, and shows the priorities of your business. If you’re lacking in qualified leads, you may have a problem with the following: Alignment of people. Are people promoting what the sales team […]

How to Introduce The Person Sending Your Emails

Instead of sending emails from Brand X, some businesses send marketing emails using the from as a person’s name. In the pursuit of higher open rates and higher click throughs, this can help to appear more friendly, personal, and encourage consistent reading and opening. It can be a really effective method of communicating – after all, people want to […]

A quicker way to navigate your job

I’m still relatively new to the corporate environment, and after the last decade or so of running a small business – I’m accustomed to hustling all day to get things done. One of the things that I continue to wonder is, ‘how do large businesses even make any money?’. I don’t ask the question because […]

The lie of working harder

If you work hard, you’ll make it in the end. This is a hugely popular sentiment online. With entrepreneurism on the up and up, and running a startup being one of the coolest things out there, people continue to latch on to this sentiment for what I think comes across as either a boast that […]

Understanding your audience

Understand your audience, match what you have with what they want. Surely this isn’t that hard of a concept to work with. It feels like a pretty solid piece of advice, especially if you think about the fact that people buy things that they want. So why is it that so many marketing managers spend […]

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Andrew Beeston

Hi, I'm Andrew Beeston - apart from my day job I'm currently thinking about email marketing.

To help me create new ideas and engage in the practice of my profession, I regularly write something about email marketing, and observations of emails in my inbox.

Id love to hear from you if you have any reaction to anything I post here.

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