A week away at Terrigal beach without getting on to the sand – we were so sick we couldn’t go out much. Luckily we had Nintendo 64, Mario Kart to play ;) I love the play of the light on to the beach from the water, people interacting in different ways, and how you canContinue reading “Terrigal Beach 2021”
I love running around the fairly flat bay, here in Sydney. The way the light changes in the morning, rowers, people going about their activities gives me a chance to start the day tired in a good way!
Providing value, nurturing relationships. Maintaining relevance & your place in the inbox. How to adapt communications from lessons learned in 2020? I had a fantastic panel chat with Nerida Cook (Marketing Cloud Practice Lead – Australia, Bluewolf), Nhan Tran (Senior Customer Success Manager, Validity), and Bryan Dobson (co-Founder, Bower House Digital) around the future ofContinue reading “Speaker: APAC Industry Leaders: Email Communications Strategy, Looking forward to 2022”
This conversation kicked off by an interaction I started on twitter about the use of BIMI and my doubts that it would be effective to improve results in email. I had a great chat with people across the globe, loads of follow up conversations, and there was a real buzz afterwards about the uptake ofContinue reading “Speaker: Email Authentication & BIMI”
In 2020 it’s more important to make sure you’ve got enough time to get products to people after they buy online. Here are some helpful links to get those dates. Australia Australia Post Domestichttps://auspost.com.au/christmas Australia Post Internationalhttps://auspost.com.au/about-us/news-media/important-updates/economy-sea-mail-cut-off-dates-for-christmas-delivery Sendlehttps://try.sendle.com/en-au/christmas United Kingdom Royal Mailhttps://www.royalmail.com/christmas/last-posting-dates#lastpostingdates USA USPS Holidays newshttps://about.usps.com/holidaynews/ UPS Holiday Shippinghttps://www.ups.com/us/en/help-center/shipping-support/days-of-operation-us/holiday-shipping-us.page FedEx https://www.fedex.com/en-us/holiday/last-days-to-ship.html
In a recent watching of book retailers, I plotted email sending behaviour in the lead up to Father’s Day 2020 (in Australia). The main criteria was, if an email had content in it regarding Father’s Day, then it goes on the timeline. It was clear that businesses took very different approaches to marketing for Father’sContinue reading “Father’s Day 2020 – Watching Email Marketing Sends”
A lead score model is a hypothesis, a guess, a nexus of the decisions you expect your sales, marketing, demand generation teams to make, and shows the priorities of your business. If you’re lacking in qualified leads, you may have a problem with the following: It’s always good to get in a room periodically, takeContinue reading “Lead Score Modelling”
What’s different between Booking.com emails a year apart? See how they’ve dealt with the change in global travel habits from 2019 – 2020