I’m not sure I want to go back to an office. We’re not allowed to at the moment and that’s fine with me. People have adapted to not being in person, I don’t have to travel 45min to go 8km in to work – and kids present in a work call isn’t “unprofessional” any more.Continue reading “Working from home changes things”
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Covid-19 Isolation Creativity
Although it feels like six years ago, at the beginning of COVID-19 isolation here in Australia, we were looking for some creative ways of engaging with art and culture inside the home. Someone showed us how people were engaging with paintings and artworks by recreating famous pieces with whatever was around the house. It gaveContinue reading “Covid-19 Isolation Creativity”
Jellyfish on the Beach
White Rose
Oracle Marketing Cloud | 2018 End of Year Review
April Fools Content Marketing
As someone once said, April 1st is the one day of the year that people actually check to see if what they’re being told on the Internet is true. It’s a great day for companies wanting to engage their customers and have a little bit of fun – and while it has in latter yearsContinue reading “April Fools Content Marketing”
Introducing your new brand with email marketing.
Here’s a surefire way for you to lose subscribers and alienate people who have been reading your emails: Change your brand and then introduce the new one really poorly. Here’s an email that I received a few days ago introducing me to a new brand – a brand new brand if you may. As youContinue reading “Introducing your new brand with email marketing.”
Travel & Tourism : How To Make An Email Welcome Series
I’ve been researching the tourism and travel industry’s use of email marketing for the 2 years, and have observed that apart from a few stand outs, the bulk of the industry isn’t doing email marketing well. A statistic that stands out to me when I look at my research is that the average delay betweenContinue reading “Travel & Tourism : How To Make An Email Welcome Series”
Who Owns Your Audience?
The Disney-owned Maker Studios and YouTube have pulled away from PewDiePie, one of the video platform’s most popular stars, after a report that he had posted several videos featuring anti-Semitic imagery. SMH Ouch. PewDiePie’s revenue has just taken a big hit. It’s reported that last year he earned US$15 million, and now that YouTube andContinue reading “Who Owns Your Audience?”
Valentines Day Sadness
A single subject line stood out today. “It’s a holiday you need, not a valentine” At least they’re saying out loud what the others are effectively doing. It has not been a good Valentine’s Day for creativity in the travel & tourism industry.