What’s different between Booking.com emails a year apart? See how they’ve dealt with the change in global travel habits from 2019 – 2020
My first serious attempt at a website included a weekly newsletter that I would send out of Outlook Express (!) with a maximum of 50 people at a time. It was just a weekly wrap of interesting links and design thoughts around the Internet – and I had loads of fun doing it. Since then,Continue reading “Newsletter as a Business”
As someone once said, April 1st is the one day of the year that people actually check to see if what they’re being told on the Internet is true. It’s a great day for companies wanting to engage their customers and have a little bit of fun – and while it has in latter yearsContinue reading “April Fools Content Marketing”
Here’s a surefire way for you to lose subscribers and alienate people who have been reading your emails: Change your brand and then introduce the new one really poorly. Here’s an email that I received a few days ago introducing me to a new brand – a brand new brand if you may. As youContinue reading “Introducing your new brand with email marketing.”
I’ve been researching the tourism and travel industry’s use of email marketing for the 2 years, and have observed that apart from a few stand outs, the bulk of the industry isn’t doing email marketing well. A statistic that stands out to me when I look at my research is that the average delay betweenContinue reading “Travel & Tourism : How To Make An Email Welcome Series”
The Disney-owned Maker Studios and YouTube have pulled away from PewDiePie, one of the video platform’s most popular stars, after a report that he had posted several videos featuring anti-Semitic imagery. SMH Ouch. PewDiePie’s revenue has just taken a big hit. It’s reported that last year he earned US$15 million, and now that YouTube andContinue reading “Who Owns Your Audience?”
A single subject line stood out today. “It’s a holiday you need, not a valentine” At least they’re saying out loud what the others are effectively doing. It has not been a good Valentine’s Day for creativity in the travel & tourism industry.