Who Owns Your Audience?

The Disney-owned Maker Studios and YouTube have pulled away from PewDiePie, one of the video platform’s most popular stars, after a report that he had posted several videos featuring anti-Semitic imagery. SMH


PewDiePie’s revenue has just taken a big hit. It’s reported that last year he earned US$15 million, and now that YouTube and Maker Studios have distanced themselves from his content he’s got to be hurting.

Which raises the question for me. With 53 million subscribers on his Youtube channel, and billions of video views – what has he done to secure the future of his audience?

While the good times roll this probably isn’t much of an issue. The people stay, the money rolls in.

But what happens if you get dropped? What happens if your audience goes somewhere else?

Use your popularity to own your audience.