Hello {Firstname} – how small automations create big differences in B2B marketing. In what was a really fun chat with a group of about 40 leading B2B marketing community members of Australia, I laid out my rationale for why small automations shouldn’t be ignored, and provided 11 examples of what they could look like (notContinue reading “Masterclass Exclusive to Generate Community Australia”
Category Archives: digital marketing
Different types of marketers
Last year I finished up at Oracle – having worked with many amazing corporate marketers across the country, and almost immediately I commenced a few months leading the marketing for another company – getting stuck into all aspects of business growth and development. So when I saw this quote from Michael Miraflor recently it reallyContinue reading “Different types of marketers”
Hotel Email Lifecycles: Marriott Bonvoy Onboarding Email Program
Subscribed: 22nd August 2023First email: 25th August 2023 – 3 days after subscription (average 1.2 days) Timeline Of First 3 Marriott Bonvoy Emails The Highs, Lows, and Buffalos The high: The email is clear in what to expect, and shows you visually what other emails you will find coming to you soon. The low: FromContinue reading “Hotel Email Lifecycles: Marriott Bonvoy Onboarding Email Program”
Small Problems Big Impacts: Marketing Wrinkles
Marketing Wrinkles are small items that may be worth cleaning up in your overall marketing program – they are items that may inflate key metrics, or cumulatively give you the wrong impression of behaviour and where your marketing baselines exist. Here’s a few:
How I got my start and a world of email marketing – An interview with Andy King @ 
Email Love
I recently had a chat with Andrew from Email Love, and shared some thoughts on: Tell us a little about yourself and how you got to where you are today. ɐᴉlɐɹʇsn∀ ɯoɹɟ ollǝH. Do you remember Outlook Express? My first experience sending email (newsletter or marketing) was using Outlook Express. There was no tracking code,Continue reading “How I got my start and a world of email marketing – An interview with Andy King @ Email Love”
Increase Email Engagement Through Binary Choices
“Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.” Barry Schwartz, The Paradox of Choice: Why More Is Less TLDR; I increased my unique click throughs by up to 60% (and 11% in long term) when IContinue reading “Increase Email Engagement Through Binary Choices”
How to Find The Value of Automating Work
“If you have to do it more than once, it’s worth automating” is often a phrase that’s spoken – but I find not really taken to heart in workplaces. There’s any number of reasons that automation isn’t executed (and I think as a result innovation) in workplaces: The way to find the value of anContinue reading “How to Find The Value of Automating Work”
Do this to achieve 20% better digital marketing results
Now here’s a claim. “Gartner found CMOs utilising 70% of their martech stack’s capabilities were achieving 20% better marketing return on investment than their peers.” To be fair, I can see there’s a correlation but it’s not a causal relationship I don’t think. A couple of things that strike me on this.
Speaker: IT News / Red Sift – Email Security & BIMI
I had a fantastic chat with Brian Westnedge at Red Sift & Nate Cochrane at iTnews Australia discussing BIMI, email security, and how getting your logo next to your marketing email can really improve results across your campaigns. Recent news that Gmail is rolling out authenticated brand logos is big news for marketers. There’s aContinue reading “Speaker: IT News / Red Sift – Email Security & BIMI”
Speaker: APAC Industry Leaders: Email Communications Strategy, Looking forward to 2022
Providing value, nurturing relationships. Maintaining relevance & your place in the inbox. How to adapt communications from lessons learned in 2020? I had a fantastic panel chat with Nerida Cook (Marketing Cloud Practice Lead – Australia, Bluewolf), Nhan Tran (Senior Customer Success Manager, Validity), and Bryan Dobson (co-Founder, Bower House Digital) around the future ofContinue reading “Speaker: APAC Industry Leaders: Email Communications Strategy, Looking forward to 2022”