Hello {Firstname} – how small automations create big differences in B2B marketing. In what was a really fun chat with a group of about 40 leading B2B marketing community members of Australia, I laid out my rationale for why small automations shouldn’t be ignored, and provided 11 examples of what they could look like (notContinue reading “Masterclass Exclusive to Generate Community Australia”
Fog on Parramatta River
A misty old day on Parramatta river, with the blast of horns announcing the arrival of ferries in the clouds. The Gladesville Bridge came out of nowhere like a tether escaping from the cover of cold dark. The sun’s power was hidden, muted, grey like a street lamp only able to bring a small amountContinue reading “Fog on Parramatta River”
Different types of marketers
Last year I finished up at Oracle – having worked with many amazing corporate marketers across the country, and almost immediately I commenced a few months leading the marketing for another company – getting stuck into all aspects of business growth and development. So when I saw this quote from Michael Miraflor recently it reallyContinue reading “Different types of marketers”
Hotel Email Lifecycles: Marriott Bonvoy Onboarding Email Program
Subscribed: 22nd August 2023First email: 25th August 2023 – 3 days after subscription (average 1.2 days) Timeline Of First 3 Marriott Bonvoy Emails The Highs, Lows, and Buffalos The high: The email is clear in what to expect, and shows you visually what other emails you will find coming to you soon. The low: FromContinue reading “Hotel Email Lifecycles: Marriott Bonvoy Onboarding Email Program”
New Zealand – Hobbiton Storm
A trip to Hobbiton and we experienced a storm passing by mountains in the background – an amazing experience of light and dark.
Small Problems Big Impacts: Marketing Wrinkles
Marketing Wrinkles are small items that may be worth cleaning up in your overall marketing program – they are items that may inflate key metrics, or cumulatively give you the wrong impression of behaviour and where your marketing baselines exist. Here’s a few:
Foodbank / Oracle Volunteering 2023
What a day! It takes a massive effort from people to make a big impact, and we were just a small part of that with our volunteering day. The 12,114 meals we packed today at Foodbank Australia will go a long way around NSW feeding families, and school students who go hungry every day. WeContinue reading “Foodbank / Oracle Volunteering 2023”
How I got my start and a world of email marketing – An interview with Andy King @ ❤️ Email Love
I recently had a chat with Andrew from Email Love, and shared some thoughts on: Tell us a little about yourself and how you got to where you are today. ɐᴉlɐɹʇsn∀ ɯoɹɟ ollǝH. Do you remember Outlook Express? My first experience sending email (newsletter or marketing) was using Outlook Express. There was no tracking code,Continue reading “How I got my start and a world of email marketing – An interview with Andy King @ ❤️ Email Love”
How to integrate Shopify Payouts with Xero -including GST and fees.
One of the most annoying things about using Xero and Shopify: tracking payments with detail. If you’re one of the thousands of businesses using Xero and Shopify, you might go to the standard Shopify integration by Xero, but “The shopify integration by Xero doesn’t account for sales tax and can’t be used by tax registeredContinue reading “How to integrate Shopify Payouts with Xero -including GST and fees.”
Photo: Royal Easter Show 2023
My favourite exhibit is the poultry section, so many beautiful birds to say hello to.