This has got to be one of the stupidest pieces of advice out there. If you’re doing something worth doing, then make sure you know how. If you really can just fake it until you make it then I suspect that: What you’re doing doesn’t really matter, or You’ve got cash to burn, or YouContinue reading “Fake it until you make it.”
Author Archives: Andrew Beeston
š Hi, I'm Andrew - I love all things digital marketing (20yrs and still going), running businesses, and my wife says I could make friends with a wall. I think thatās a good thing. Iām a leader in digital marketing teams across start-ups and multi-national organisations, and I love sharing what I have learned along the way. Follow me at:
Twitter | LinkedIn
The Creative Process [by Ira Glass]
The difference between value and marketingspeak.
There’s a big difference between filling your website with marketing talk and communicating value. The time when I often have to explain how things work is during a sales meeting. The potential client doesn’t really know what’s going to happen with a new website, or what to expect. By explaining the different elements involved inContinue reading “The difference between value and marketingspeak.”
How to improve Twitter.
Reading Twitter while listening to G R A V I T Y soundtrack makes Tweets seem way more epic.
Basecampās Strategy Offers a Useful Reminder: Less Is More http://feedly.com/e/2-OUDGF2
Nobody cares about you. Thatās the way it should be.
How nonprofits communicate to their supporters. Jen is a mother of two, works hard every day and has a love for her children. One day Jen hears from a charity Help The Kids that there are some other children in need in the world who donāt have the life her family have. In fact theyContinue reading “Nobody cares about you. Thatās the way it should be.”
Web forms and your business…
What is the pathway of least resistance that your customers need to take to do business with you? āHi, my name is Andrew.ā is a very simple statement, and yet it comes with a lot of meaning. It is a first step, itās an introduction, and itās a decision by me to share something aboutContinue reading “Web forms and your business…”
7 ways to start an article…
I get so bored with myself when I’m writing, so I’m in searching for something new to help me write. Here’s a list of ways to start sentences because it’s always good to have lists to look up. Start with a question Will U2’s new album be launched with the same problems the last oneContinue reading “7 ways to start an article…”
One amazingly simple thing that your nonprofit should do.
āFive things that Oxfam are doing that your non-profit should be doing tooā goes the headline. āSix amazing social media tips from World Vision,ā you see tweeted. You go, read the post. You have a look at all the amazing things that people are doing on social and with their websites. It is amazing. ItContinue reading “One amazingly simple thing that your nonprofit should do.”
“There is something in making, doing, and sharing that delivers great moments.” via @kevin_mccloud
"There is something in making, doing, and sharing that delivers great moments." via @kevin_mccloud — Andrew Beeston (@niphal) January 23, 2014