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Andrew

Andrew loves making things. After 10 years making websites and growing his business Brown Box, he now manages some of Australia's biggest corporations as they communicate with their customers through email through Oracle Marketing Cloud. Twitter | LinkedIn

Author: Andrew

April Fools Content Marketing

As someone once said, April 1st is the one day of the year that people actually check to see if what they’re being told on the Internet is true. It’s a great day for companies wanting to engage their customers and have a little bit of fun – and while it has in latter years […]

Who Owns Your Audience?

The Disney-owned Maker Studios and YouTube have pulled away from PewDiePie, one of the video platform’s most popular stars, after a report that he had posted several videos featuring anti-Semitic imagery. SMH Ouch. PewDiePie’s revenue has just taken a big hit. It’s reported that last year he earned US$15 million, and now that YouTube and […]

Valentines Day Sadness

A single subject line stood out today. “It’s a holiday you need, not a valentine” At least they’re saying out loud what the others are effectively doing. It has not been a good Valentine’s Day for creativity in the travel & tourism industry.

Horrible Email Preference Centers

Email marketing data can be useful to help target people well, and storing this information in your ESP is easy. But if you don’t know what you’re doing, then you’re really going to be opening yourself up to problems. Marketers use pages called ‘preference centers’ as a way of including the subscriber in the collecting […]

Interesting Emails: January 2017

As far as well developed welcome series go, I haven’t seen many in the travel and tourism sector. Most businesses focus on getting straight to the specials, and discounts rather than introducing subscribers to the value of having subscribed, or the benefits of subscribing. As such, it was quite a change to see this very […]

Values Driven Marketing – Intrepid Travel

I love that Intrepid Travel put their values up front with this email. They’re a travel company, they’re not pretending to be anything else. But this has a real and powerful note from their MD James Thornton. On their landing page James has the full story about what they stand for, along with this assurance. Intrepid stands […]

There Is No Fold

Marketers are great at coming up with reasons that their work won’t perform. Of the many and various reasons that things won’t work, the most frustrating is that headlines, calls to action, or some special stock photo need to be ‘above the fold’ and if they aren’t, then people won’t buy a product or service. The old ‘above […]

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Andrew Beeston

Hi, I'm Andrew Beeston - apart from my day job I'm currently thinking about email marketing.

To help me create new ideas and engage in the practice of my profession, I regularly write something about email marketing, and observations of emails in my inbox.

Id love to hear from you if you have any reaction to anything I post here.

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