Travel & Tourism : How To Make An Email Welcome Series

I’ve been researching the tourism and travel industry’s use of email marketing for the 2 years, and have observed that apart from a few stand outs, the bulk of the industry isn’t doing email marketing well. A statistic that stands out to me when I look at my research is that the average delay betweenContinue reading “Travel & Tourism : How To Make An Email Welcome Series”

Who Owns Your Audience?

The Disney-owned Maker Studios and YouTube have pulled away from PewDiePie, one of the video platform’s most popular stars, after a report that he had posted several videos featuring anti-Semitic imagery. SMH Ouch. PewDiePie’s revenue has just taken a big hit. It’s reported that last year he earned US$15 million, and now that YouTube andContinue reading “Who Owns Your Audience?”

Horrible Email Preference Centers

Email marketing data can be useful to help target people well, and storing this information in your ESP is easy. But if you don’t know what you’re doing, then you’re really going to be opening yourself up to problems. Marketers use pages called ‘preference centers’ as a way of including the subscriber in the collectingContinue reading “Horrible Email Preference Centers”

Is this Deceptive or Legitimate Email Marketing Tactic?

The ‘form’ shown in the email below contains data that encourages a subscriber to update their details. Upon clicking on the form entry, or item it takes the subscriber to a landing page where a subscriber can input/update their details. For some this is deceptive behaviour Some people think that forms in email are notContinue reading “Is this Deceptive or Legitimate Email Marketing Tactic?”

Values Driven Marketing – Intrepid Travel

I love that Intrepid Travel put their values up front with this email. They’re a travel company, they’re not pretending to be anything else. But this has a real and powerful note from their MD James Thornton. On their landing page James has the full story about what they stand for, along with this assurance. Intrepid standsContinue reading “Values Driven Marketing – Intrepid Travel”