Dear Brands,
Have you tried sending some emails with a very simple plain text approach? It could work.
I’ve done it a bunch of times – in fact, I send plain text every day and my recipients love it.
- I give them a straight forward subject line, nothing tricky so they know what’s inside the email.
- Then I write in an honest and open way so they know exactly what I’m talking about.
- It is a very familiar approach, because they receive a lot of emails in plain text.
- They sometimes even answer me, because I’m sending from a real person.
The best thing of all? They read it – and communication has occurred.
~Andrew.