There’s a big difference between filling your website with marketing talk and communicating value. The time when I often have to explain how things work is during a sales meeting. The potential client doesn’t really know what’s going to happen with a new website, or what to expect. By explaining the different elements involved inContinue reading “The difference between value and marketingspeak.”
Category Archives: business
Nobody cares about you. That’s the way it should be.
How nonprofits communicate to their supporters. Jen is a mother of two, works hard every day and has a love for her children. One day Jen hears from a charity Help The Kids that there are some other children in need in the world who don’t have the life her family have. In fact theyContinue reading “Nobody cares about you. That’s the way it should be.”
Web forms and your business…
What is the pathway of least resistance that your customers need to take to do business with you? ‘Hi, my name is Andrew.’ is a very simple statement, and yet it comes with a lot of meaning. It is a first step, it’s an introduction, and it’s a decision by me to share something aboutContinue reading “Web forms and your business…”
One amazingly simple thing that your nonprofit should do.
“Five things that Oxfam are doing that your non-profit should be doing too” goes the headline. “Six amazing social media tips from World Vision,” you see tweeted. You go, read the post. You have a look at all the amazing things that people are doing on social and with their websites. It is amazing. ItContinue reading “One amazingly simple thing that your nonprofit should do.”
On being good at your job.
My wife and I were just watching a garbage truck roll past and take the two bins from the side of the road and put the rubbish in. She described it as being ‘like a computer game’ because the driver needed to precisely manouver the mechanical arm of the truck from his driving seat, grabContinue reading “On being good at your job.”