According to the 2016 Sensis eBusiness Report, only 35% of small & medium businesses in Australia “…promote the business using email marketing”. The report measures technology use within 1000 small and medium business in Australia, showing historic, existing, and projected numbers for the year ahead. Contrasting with what I think is an extremely low number, the use of social media to promoteContinue reading “Email marketing only used by 35% of SMBs in Australia”
Author Archives: Andrew Beeston
👋 Hi, I'm Andrew - I love all things digital marketing (20yrs and still going), running businesses, and my wife says I could make friends with a wall. I think that’s a good thing. I’m a leader in digital marketing teams across start-ups and multi-national organisations, and I love sharing what I have learned along the way. Follow me at:
Twitter | LinkedIn
Brush lettering by LaraÂ
Interesting emails : December 2016
December is always an intense month for email marketers and businesses who employ them. As a channel it brings in significant revenue for the Christmas period, and is relied upon to quickly and efficiently boost sales. So it was no surprise to see the coverage that the experience company Adrenalin got across email, above theContinue reading “Interesting emails : December 2016”
Tourism & Travel Email Marketing – Don’t Thank Your SubscribersÂ
After reviewing email from 230 tourism and travel businesses, I found that over 40% of businesses fail to engage customers after subscription. One particular characteristic of this lack of engagement is the way that businesses speak with organisationally centric language by saying ‘thank you’ and abruptly end the customer journey in response to a subscription. WhenContinue reading “Tourism & Travel Email Marketing – Don’t Thank Your Subscribers “
My Five Dock – Local Newsletter
A quicker way to navigate your job
I’m still relatively new to the corporate environment, and after the last decade or so of running a small business – I’m accustomed to hustling all day to get things done. One of the things that I continue to wonder is, ‘how do large businesses even make any money?’. I don’t ask the question becauseContinue reading “A quicker way to navigate your job”
Sweet Honeycomb Hand Lettering
I love this logo by my wife Lara, she’s improving by leaps and bounds every day in her growth as a hand letterer and designer. Check her out at Sweet Honeycomb
The lie of working harder
If you work hard, you’ll make it in the end. This is a hugely popular sentiment online. With entrepreneurism on the up and up, and running a startup being one of the coolest things out there, people continue to latch on to this sentiment for what I think comes across as either a boast thatContinue reading “The lie of working harder”
Understanding your audience
Understand your audience, match what you have with what they want. Surely this isn’t that hard of a concept to work with. It feels like a pretty solid piece of advice, especially if you think about the fact that people buy things that they want. So why is it that so many marketing managers spendContinue reading “Understanding your audience”
When I joined Oracle Marketing Cloud
When I joined @OracleMktgCloud the learning curve was a bit like this. #happybirthday http://pic.twitter.com/2q3W6Od6NN — Andrew Beeston (@niphal) May 18, 2016