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Andrew

Andrew loves making things. After 10 years making websites and growing his business Brown Box, he now manages some of Australia's biggest corporations as they communicate with their customers through email through Oracle Marketing Cloud. Twitter | LinkedIn

Author: Andrew

Lead Score Model

Lead Score Modelling

A lead score model is a hypothesis, a guess, a nexus of the decisions you expect your sales, marketing, demand generation teams to make, and shows the priorities of your business. If you’re lacking in qualified leads, you may have a problem with the following: Alignment of people. Are people promoting what the sales team […]

Newsletter as a Business

My first serious attempt at a website included a weekly newsletter that I would send out of Outlook Express (!) with a maximum of 50 people at a time. It was just a weekly wrap of interesting links and design thoughts around the Internet – and I had loads of fun doing it. Since then, […]

Working from home changes things

I’m not sure I want to go back to an office. We’re not allowed to at the moment and that’s fine with me. People have adapted to not being in person, I don’t have to travel 45min to go 8km in to work – and kids present in a work call isn’t “unprofessional” any more. […]

Covid-19 Isolation Creativity

Although it feels like six years ago, at the beginning of COVID-19 isolation here in Australia, we were looking for some creative ways of engaging with art and culture inside the home. Someone showed us how people were engaging with paintings and artworks by recreating famous pieces with whatever was around the house. It gave […]

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Andrew Beeston

Hi, I'm Andrew Beeston - apart from my day job I'm currently thinking about email marketing.

To help me create new ideas and engage in the practice of my profession, I regularly write something about email marketing, and observations of emails in my inbox.

Id love to hear from you if you have any reaction to anything I post here.

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