I love travelling in to Sydney harbour via ferry on Parramatta River. The feeling on the calm water feels like as close as you’ll get to flying low above the water.
Yearly Archives: 2022
Volunteer work: Hour of Code
A recent Saturday saw a few dads and I run an Hour of Code at our local primary school. Hour of Code is basically what it sounds like – helping students in years k – 6 understand coding fundamentals for an hour using engaging and novel online activities. We had a load of fun, withContinue reading “Volunteer work: Hour of Code”
Fun with micro-brands: Liquid Metal
This year – my family and I started being a bit more focussed in ‘joint time’ around a little thing we’d been doing inadvertently for a few years – collecting coins. So much so we’d go to the bank to get change, and rumble through it to look for interesting or rare coins. One timeContinue reading “Fun with micro-brands: Liquid Metal”
Do this to achieve 20% better digital marketing results
Now here’s a claim. “Gartner found CMOs utilising 70% of their martech stack’s capabilities were achieving 20% better marketing return on investment than their peers.” To be fair, I can see there’s a correlation but it’s not a causal relationship I don’t think. A couple of things that strike me on this.
How to Surprise & Delight Your Customers
So I bought my wife a gift of apple flour recently, and it came in a bag which I gave it to her. Unusual gift? Yeah – fun food stuff to be creative with. She loved it, but when she opened it had cobwebs inside and I thought, “Oh, that’s probably something the company wantsContinue reading “How to Surprise & Delight Your Customers”