How to Surprise & Delight Your Customers

So I bought my wife a gift of apple flour recently, and it came in a bag which I gave it to her. Unusual gift? Yeah – fun food stuff to be creative with. She loved it, but when she opened it had cobwebs inside and I thought, “Oh, that’s probably something the company wants to know about for quality control.”

So I sent the company an email just saying, ‘Hey this is a thing, here’s the batch, here’s a picture of the flour.’ No big deal, I was not expecting anything in response.

And as you can see in the video, they have sent me, in response, a massive box full of stuff. Have a look at the video and check out what they did to surprise and delight me!

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A post shared by Andrew Beeston (@niphal)