There’s a big difference between filling your website with marketing talk and communicating value.
The time when I often have to explain how things work is during a sales meeting. The potential client doesn’t really know what’s going to happen with a new website, or what to expect. By explaining the different elements involved in creating a new website, they get a view of what the work is, how long it takes, and why it’s valuable to them. At least if I’ve communicated it correctly!
There’s power in my clients understanding what I do. There’s power in me explaining to them that it has to take 3 weeks just for design to be done, as it involves a certain amount of back and forth conversation and work.
Plain speaking communicates what they want to know about what I have to offer and what they’re going to get.
I don’t need to use marketingspeak to convince a client that my work is worth the investment. Plain speaking communicates what they want to know about what I have to offer and what they’re going to get. Besides that, there is sometimes a resistance to this way of speaking as can sound as though you’re trying to trick people.
It annoys me when the content of websites doesn’t get to the bit where people find out what they’ll actually be getting. Skirting around services and products, using vague marketing talk to have the appearance of value but not actually communicating it.
How does being vague make things more worthy? Are you trying to trick people into buying your product by not telling them the full story? Maybe you have something to hide.