Subscribed: 22nd August 2023First email: 25th August 2023 – 3 days after subscription (average 1.2 days) Timeline Of First 3 Marriott Bonvoy Emails The Highs, Lows, and Buffalos The high: The email is clear in what to expect, and shows you visually what other emails you will find coming to you soon. The low: FromContinue reading “Hotel Email Lifecycles: Marriott Bonvoy Onboarding Email Program”
Yearly Archives: 2023
New Zealand – Hobbiton Storm
A trip to Hobbiton and we experienced a storm passing by mountains in the background – an amazing experience of light and dark.
Small Problems Big Impacts: Marketing Wrinkles
Marketing Wrinkles are small items that may be worth cleaning up in your overall marketing program – they are items that may inflate key metrics, or cumulatively give you the wrong impression of behaviour and where your marketing baselines exist. Here’s a few:
Foodbank / Oracle Volunteering 2023
What a day! It takes a massive effort from people to make a big impact, and we were just a small part of that with our volunteering day. The 12,114 meals we packed today at Foodbank Australia will go a long way around NSW feeding families, and school students who go hungry every day. WeContinue reading “Foodbank / Oracle Volunteering 2023”
How I got my start and a world of email marketing – An interview with Andy King @ 
Email Love
I recently had a chat with Andrew from Email Love, and shared some thoughts on: Tell us a little about yourself and how you got to where you are today. ɐᴉlɐɹʇsn∀ ɯoɹɟ ollǝH. Do you remember Outlook Express? My first experience sending email (newsletter or marketing) was using Outlook Express. There was no tracking code,Continue reading “How I got my start and a world of email marketing – An interview with Andy King @ Email Love”
How to integrate Shopify Payouts with Xero -including GST and fees.
One of the most annoying things about using Xero and Shopify: tracking payments with detail. If you’re one of the thousands of businesses using Xero and Shopify, you might go to the standard Shopify integration by Xero, but “The shopify integration by Xero doesn’t account for sales tax and can’t be used by tax registeredContinue reading “How to integrate Shopify Payouts with Xero -including GST and fees.”
Photo: Royal Easter Show 2023
My favourite exhibit is the poultry section, so many beautiful birds to say hello to.
Data Driven Decisions: How I use NSW Government Housing Data
There’s two truths as a consumer looking for real estate in Australia: With all of this it feels like there are hardly any tools to help make well thought through decisions. Until recently I did what everyone else was doing. I just thought I’d have to pay for help, or be at the whim ofContinue reading “Data Driven Decisions: How I use NSW Government Housing Data”
Increase Email Engagement Through Binary Choices
“Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.” Barry Schwartz, The Paradox of Choice: Why More Is Less TLDR; I increased my unique click throughs by up to 60% (and 11% in long term) when IContinue reading “Increase Email Engagement Through Binary Choices”
Why New Things at Work Often Don’t Stick
“Giving them technology is like giving a machine gun to a baby” David H. Maister In a speech, “The Problem of Standards” Maister shows incisively how discipline & technology are not enough to ensure successful outcomes of strategy in a business. To get success it must be an unavoidable part of work – through accountability.Continue reading “Why New Things at Work Often Don’t Stick”