“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ~David Ogilvy. The father of modern marketing David Ogilvy showed how headlines are like gateways. Each person who reads them decides wether or not itContinue reading “The longest subject line I’ve ever received.”
Yearly Archives: 2017
Email marketing only used by 35% of SMBs in Australia
According to the 2016 Sensis eBusiness Report, only 35% of small & medium businesses in Australia “…promote the business using email marketing”. The report measures technology use within 1000 small and medium business in Australia, showing historic, existing, and projected numbers for the year ahead. Contrasting with what I think is an extremely low number, the use of social media to promoteContinue reading “Email marketing only used by 35% of SMBs in Australia”