Interesting emails : December 2016

December is always an intense month for email marketers and businesses who employ them. As a channel it brings in significant revenue for the Christmas period, and is relied upon to quickly and efficiently boost sales.  So it was no surprise to see the coverage that the experience company Adrenalin got across email, above theContinue reading “Interesting emails : December 2016”

Tourism & Travel Email Marketing – Don’t Thank Your Subscribers 

After reviewing email from 230 tourism and travel businesses, I found that over 40% of businesses fail to engage customers after subscription. One particular characteristic of this lack of engagement is the way that businesses speak with organisationally centric language by saying ‘thank you’ and abruptly end the customer journey in response to a subscription. WhenContinue reading “Tourism & Travel Email Marketing – Don’t Thank Your Subscribers “