In a recent watching of book retailers, I plotted email sending behaviour in the lead up to Father’s Day 2020 (in Australia). The main criteria was, if an email had content in it regarding Father’s Day, then it goes on the timeline. It was clear that businesses took very different approaches to marketing for Father’sContinue reading “Father’s Day 2020 – Watching Email Marketing Sends”
Digital marketing leader, speaker, and practitioner