December is always an intense month for email marketers and businesses who employ them. As a channel it brings in significant revenue for the Christmas period, and is relied upon to quickly and efficiently boost sales.
So it was no surprise to see the coverage that the experience company Adrenalin got across email, above the line, and outdoor displays in the lead up to Christmas. They were everywhere.
— Andrew Beeston (@niphal) December 23, 2016
A snapshot of my inbox shows you in just the last couple of days of Christmas how much email they were deploying to secure final hour sales.
Here’s a view of their activity:
- 7 emails in the 3 days before Christmas day.
- 14 emails in the 7 days before Christmas day.
- 28 emails in December before Christmas day.