How I got my start and a world of email marketing – An interview with Andy King @ ❤️ Email Love

I recently had a chat with Andrew from Email Love, and shared some thoughts on:

  • The email marketing space
  • A super effective email tactic
  • Everyone’s favourite email client from the early 2000s – Outlook Express

Tell us a little about yourself and how you got to where you are today.

ɐᴉlɐɹʇsn∀ ɯoɹɟ ollǝH. 

Do you remember Outlook Express? My first experience sending email (newsletter or marketing) was using Outlook Express. There was no tracking code, no html, just paragraphs of plain text, with a hope that someone would reply and say ‘I liked this’. I used the old trick to send to myself, then BCC to batches of 50 people. I had a list of a few hundred from a hobby website – but I was hooked.

After starting myself on a hobby website, I connected with a friend and grew a thriving agency – where we taught ourselves everything: web design & development, ecommerce, graphic design, digital marketing, seo, and email marketing – but email was my favourite thing to do by far.

Read more at Email Love