As someone once said, April 1st is the one day of the year that people actually check to see if what they’re being told on the Internet is true.
It’s a great day for companies wanting to engage their customers and have a little bit of fun – and while it has in latter years become a little predictable, there’s still something about it that is enjoyable.
The thing is though, the content being produced really only has a lifespan of a couple of days. Many companies go to great effort to produce believable material for people to consume only to be told it’s a joke.
But what if it wasn’t just a one off? What if brands had such a focus on their real products and services that they were able to produce content as good as the content on April fools day? To me it seems we’d live in a much more interesting world.
Take the following email from Contiki – it’s a great example of a fun company making their content fun. Almost believable, and worth pursuing to engage with them.