How nonprofits communicate to their supporters.
Jen is a mother of two, works hard every day and has a love for her children. One day Jen hears from a charity Help The Kids that there are some other children in need in the world who don’t have the life her family have. In fact they are quite poor and in need of help. Jen thinks about these children and wants them to have the life her children have.
Help The Kids says the children need blankets, food, and education. Save The Kids can get the things the children need with a small donation from Jen. Moved to do something about it, Jen donates some of her hard earned money to help the kids.
The children are helped, their food, blankets, and education are continued and things get better for them. Help The Kids tells Jen about how helpful Jen’s donation was for these children. Jen feels good knowing she has helped these children, and continues to donate so that more children can be helped.
Jen is a mother of two, works hard every day and has a love for her children. One day Jen hears from a charity Help The Kids that there are some other children in need in the world who don’t have the life her family have. In fact they are quite poor and in need of help. Jen thinks about these children and wants them to have the life her children have.
Help The Kids says the children need blankets, food, and education, that the back office lady Joan has just retired and what a great day it was with cake for everyone. Her replacement Sarah is a newlywed from Perth who will be giving birth to twins in autumn. The new CEO has a message about how wonderful it is that Help The Kids has reached its 6th birthday – there will probably be more cake. The organisation can get the things the children need with a small donation from Jen. Moved to do something about it, Jen donates some of her hard earned money to help the kids.
Steve replaces Sarah. Steve’s a great cook, he enjoys living in his inner city apartment. New software at the office means they’ll be able to get more things done. The CEO says it’s great that Help The Kids is able to do so much for the kids and hopes they can continue for at least another 6 years, they may just celebrate with cake. Jen, having forgotten about the original donation to Help The Kids moves on without donating again.